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AISHA MANSURI

Creative Vice President

Rutgers Women in Information Technology

August 2024 - Present

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Rutgers WITI is one of the largest women-led clubs on campus, empowering over 1.5k students in tech–as the Creative VP, I spearheaded our digital strategy and creative direction by redesigning our logo, marketing materials, and website to enhance engagement with incoming students.

By overseeing a team of designers, content creators, and social media managers, I ensured the creation of cohesive, high-quality digital assets, from social graphics to promotional materials, that enhanced the club’s presence and provided seamless experiences across all platforms.

Refresh brand direction

2020-2023 Style Guide

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Updated Style Guide

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In the updated brand guidelines, the goal was to refresh our style guide with a modern color palette. I included different color variations and logo combinations, along with clear font sizing. Unlike the original style sheet, where the fonts lacked hierarchy, the new design ensures a more structured and cohesive visual identity.

after doing an audit of other clubs on campus 

Social Graphics

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