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Brand Creative Intern
Revive Skincare
June - August 2024
As a Brand Creative Intern, I had the opportunity to bridge strategy and design, working closely with the social, e-commerce, and sales teams to bring the brand’s vision to life. Through a deep dive into luxury skincare competitors, I uncovered key insights that shaped loyalty programs, subscription models, and user engagement strategies.
Assisted on photoshoots and produced my own product photography
Social Media Refresh
Original Feed
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Mostly UCG content
Lack of cohesion & variety in images
Not amplifying a diversity of products
New Feed
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Minimal/small copy
easy to read
Variety of content & products
Product + texture images
After identifying a need for stronger visual cohesion, I conducted a competitive analysis of key luxury beauty brands and presented insights to the creative and marketing teams, incorporating their feedback.
To refine the brand’s presence, I introduced a modern color palette, consistent styling, and a variety of content formats, including product and texture shots, videos, and behind-the-scenes visuals. This helped create a more engaging platform while reinforcing the brand’s luxury positioning.
For a clearer and more effective brand voice, I streamlined copy to be minimal and accessible while maintaining a refined, luxury feel.
From there, I designed over 50 digital assets, from social media content to e-commerce visuals, that not only told the brand’s story but also created a seamless and luxurious user experience. By analyzing user behavior and performance data, I helped refine product positioning and marketing strategies, ensuring every touchpoint felt intentional and engaging.
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